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第21回IAAグローバル広告アカデミー

第21回IAAグローバル広告アカデミー
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「ブランデッド・エンタテインメント 新時代」 
-カンヌ・エンタメ部門に見る世界の潮流と日本での効果的キャンペーン事例の手法論-


ブランデッド・エンタテインメントとは?なぜ今重要なのか?メディア環境変化によって、従来手法が効きづらくなっている広告コミュニケーション。スマホ・テレビ・PC、数あるスクリーンの中での時間・興味の奪い合い。ブランドにとって敵は競合広告主だけではなくなってきています。映画・テレビ・音楽などのエンタテイメント・コンテンツと連動・統合した広告コミュニケーションにおける世界各国の先進事例(カンヌ・ライオンズ・エンターテイメント受賞作品等)から、実際に日本で制作されている事例まで、効果的なブランデッド・エンターテイメントを設計するための手法論をご紹介します。


●開催日:2017年12月21日(木) 15:00-16:30
●会場:電通銀座ビル8階会議室
●会費:IAA会員(IAA会員名簿にお名前が登録されてる方):無料
一般:2,000円(いずれも要予約・会費は当日支払)

講師略歴:鈴木 智也 氏 
STORIES, LLC. / STORIES INTERNATIONAL, INC. CEO
98年博報堂入社、メディア環境研究所等で次世代メディアビジネスの研究・コンテンツプロデュースを担当。2011年博報堂DY・セガなどの出資で STORIES®を設立、CEO就任。同社は日米で宇多田ヒカル・安室奈美恵のMVからSUBARU Your story withシリーズなど50本以上のブランデッドエンターテイメント・CM・イベント等をプロデュース。Marc Plat(La La Land)をパートナーに“SHINOBI”、Walking Dead プロデューサー陣と“ALTERED BEAST”等をハリウッド映画として企画開発進行中。プロデュースしたTSUYAKOはアカデミー賞公認映画祭3つを含む44の映画祭で受賞。USC映画大学院プロデューサー学科卒業。2017年カンヌライオンズ・エンターテイメント審査員。 www.STORIES-llc.com




[PR]
by iaajapan | 2017-12-21 11:14 | 開催終了の講演会

IAAグローバル、Dagmara Szulice氏がMDに就任

Dec. 05,2017

Press Release

INTERNATIONAL ADVERTISING ASSOCIATION
APPOINTS DAGMARA SZULCE
AS MANAGING DIRECTOR


The Association is looking to assert its position in the global marcomms industry by using creativity as a force for good

e0308813_14151622.png













NEW YORK, NY (November 29, 2017) - The International Advertising Association (IAA) is delighted to announce the appointment of Dagmara Szulce as Managing Director, based in New York City and reporting to the IAA's main governing body - the Board of Directors. Szulce comes to the IAA with a track record of 20+ years of building and transforming brands in the US and globally - both on client and agency sides alike.

A skilled strategist, Dagmara's priority is to go back to the IAA's heritage and cement its role as the global compass in the marcomms industry. "This is a global role," says Felix Tataru, the IAA's Chairman and World President "and in Dagmara we have a person at the helm with boundless energy and unique set of skills to realize the very stretching vision the Board of Directors have outlined."

Szulce's appointment is a concerted effort by the IAA to address the often-raised question of relevancy of trade associations in the marketing communications and advertising industry. "I am excited to join the IAA. As the IAA looks towards its 80th anniversary in 2018, and in an age where new is often seen as better, I am convinced that the IAA's longevity along with its unique global footprint is what sets it apart now and will continue to set it apart for the next 80 years and beyond. I look forward to working with the global members to shape the future of our industry and ensure that the IAA plays an active role as a global ambassador holding us accountable and responsible, and a positive role-model for future generations in our industry."

"The IAA's membership is diverse - comprising of individual and organizational members from across the communications value chain: advertisers, agencies, media, educators and other organizations/associations. We have members in over 40 countries worldwide. Our aim is to galvanize the significant good will of these members so that the IAA has a seat at the table in shaping the important ad industry and wider societal policies and practices." commented Srinivasan Swamy, Senior Vice President of the IAA.

IAA plans to do this by promoting the power of creativity and this new mission was recently launched in Bucharest, during IAA's Global Conference with Steve Wozniak, the co-founder of Apple. IAA is honored to partner with visionary minds like Steve Wozniak to inspire a new generation of creative minds in the industry. ENDS

For more information contact:
Mateja Simic via email: mateja.simic@iaaglobal.org





e0308813_14175451.jpg
[PR]
by iaajapan | 2017-12-05 15:02 | グローバルの動き

IAAグローバル、Dagmara Szulice氏がMDに就任

2017.12.05

Press Release

INTERNATIONAL ADVERTISING ASSOCIATION
APPOINTS DAGMARA SZULCE
AS MANAGING DIRECTOR


The Association is looking to assert its position in the global marcomms industry by using creativity as a force for good

e0308813_14151622.png













NEW YORK, NY (November 29, 2017) - The International Advertising Association (IAA) is delighted to announce the appointment of Dagmara Szulce as Managing Director, based in New York City and reporting to the IAA's main governing body - the Board of Directors. Szulce comes to the IAA with a track record of 20+ years of building and transforming brands in the US and globally - both on client and agency sides alike.

A skilled strategist, Dagmara's priority is to go back to the IAA's heritage and cement its role as the global compass in the marcomms industry. "This is a global role," says Felix Tataru, the IAA's Chairman and World President "and in Dagmara we have a person at the helm with boundless energy and unique set of skills to realize the very stretching vision the Board of Directors have outlined."

Szulce's appointment is a concerted effort by the IAA to address the often-raised question of relevancy of trade associations in the marketing communications and advertising industry. "I am excited to join the IAA. As the IAA looks towards its 80th anniversary in 2018, and in an age where new is often seen as better, I am convinced that the IAA's longevity along with its unique global footprint is what sets it apart now and will continue to set it apart for the next 80 years and beyond. I look forward to working with the global members to shape the future of our industry and ensure that the IAA plays an active role as a global ambassador holding us accountable and responsible, and a positive role-model for future generations in our industry."

"The IAA's membership is diverse - comprising of individual and organizational members from across the communications value chain: advertisers, agencies, media, educators and other organizations/associations. We have members in over 40 countries worldwide. Our aim is to galvanize the significant good will of these members so that the IAA has a seat at the table in shaping the important ad industry and wider societal policies and practices." commented Srinivasan Swamy, Senior Vice President of the IAA.

IAA plans to do this by promoting the power of creativity and this new mission was recently launched in Bucharest, during IAA's Global Conference with Steve Wozniak, the co-founder of Apple. IAA is honored to partner with visionary minds like Steve Wozniak to inspire a new generation of creative minds in the industry. ENDS

For more information contact:
Mateja Simic via email: mateja.simic@iaaglobal.org







e0308813_14175451.jpg
[PR]
by iaajapan | 2017-12-05 14:34