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第8回 IAAデジタル&グローバル講演会

好評のうちに終了いたしました


第8回 IAAデジタル&グローバル講演会

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「デジタル」がクライアントのビジネス環境に浸透していく中で、例えばマーケティング部署でメディア作りやECでの事業参入など、宣伝・広報部に留まらず、システム部や役員まで巻き込んだ役割が拡張される動きが国内外のマーケティング部署に散見されてきています。その中で、より統合的で事業視点のあるデジタルマーケティングの視座が必要になってきており、経営コンサルティングファームがデジタルエージェンシーを設立しているのも記憶に新しいと思います。
そこで今回では、そういった背景に対応すべく、欧米のスタートアップから発した事業改善手法であるグロースハックをマーケティングに掛け合わせ、クライアントのコミュニケーション課題に応えていく取り組みをご紹介いたします。

「今、マーケティングとかけ合わせるべき事業成長概念「グロースハック」とは~デジタルマーケティングの市況から考える次のアプローチ~」
講 師: 片山 智弘 氏 株式会社 電通


●開催日:2016年7月11日(月) 3:00pm-4:30pm
●会場:電通銀座ビル8階会議室
●会費:会員(IAA会員名簿に名前が登録されている方)/無料
一般/2,000円 (要予約)
締切日:7月7日(木)
   

講師略歴:片山 智弘 / Tomohiro Katayama 株式会社 電通
大学院生時代からWEBサービスを制作運営し、当時作っていた会社を売却して2012年に電通入社。入社後は、デジタル系新規技術を活かしたビジネス開発とプロトタイピングに従事。現在はヘルスケア分野の新規サービス作りとグロースハックとマーケティングを融合させたソリューション開発がテーマ。会社のこれまでにない技術的なケイパビリティや収益源を作るべく奮闘中。


お申込み/お問い合わせ先: IAA日本国際広告協会
E-MAIL: iaa@iaajapan.org

ご参加希望の方は、お名前、会社名、部署名、TEL、FAX、eメールアドレスと、
「第8回 IAAデジタル&グローバル講演会」と明記のうえ、E-MAILにてお申込み下さい。
折り返しリマインダーを返信させていただきます。
eメールがスパム扱いで返信できない場合があります。万が一1週間を超えても連絡がない場合は下記までご連絡ください。



IAA日本国際広告協会 講演会事務局
TEL:03-3569-0351
FAX:03-3572-4655
[PR]
by iaajapan | 2016-05-23 10:43 | 開催終了の講演会 | Comments(0)

Effie Awards UK 2016、受賞者が決定!

Effie Awards UK 2016、受賞者が決定!

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2016年5月19日、ロンドンにてエフィー・アワードUKの受賞者が発表され授賞式が執り行われました。本年度が第一回の開催となる名誉あるエフィー・アワードUKは4つのGOLD賞、5つのSILVER賞、2つのBRONZE賞が贈られました。

総評と受賞者一覧

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London, 19th May 2016 - Winners of the 2016 Effie UK programme were revealed tonight at the inaugural Effie Awards Ceremony in London. Since 1968, the Effie Awards have honoured marketing ideas that work, and now celebrate marketing effectiveness in more than 40 markets globally. The 2016 competition marks the arrival of Effies in the UK.

All 2016 UK finalists were celebrated at BAFTA in London, with 11 of them taking away hardware. MullenLowe Group was named the Agency Network of the Year, earning awards for all three of their shortlisted campaigns: a Silver for The Electoral Commission (with MEC UK) and both a Silver and a Gold for The MicroLoan Foundation.

Other top honours earning Gold went to Three, Wieden+Kennedy and Mindshare's "Sorry for the #holidayspam"; John Lewis and adam&eveDDB's "Monty the Penguin" and NSPCC, Leo Burnett and OMD's "How the NSPCC changed the law". Additional winning brands included Kenco, Currys PC World, McVitie's, Sixt Rent a Car, and Volkswagen Commercial Vehicles.

"UK entries were rigorously evaluated by industry leaders over two rounds of judging. The finalists and winners truly deserve their accolades, because to be recognised as a finalist or a winner in the UK, a market-leader in effectiveness, is a huge achievement. All these teams should be extremely proud of their accomplishments" commented Alistair Macrow, Chief Marketing and Communications Officer of McDonald's UK, and the Jury Chair for the 2016 Effie Awards UK competition.
"We are thrilled with how the UK ad industry has embraced the Effies. Our inaugural programme has been well received and, with the support of our very active IAA UK Chapter, we look forward to cementing the Effie Awards as champions of effectiveness in the UK." stated Felix Tataru, IAA Chairman and World President-Elect, under whose leadership the International Advertising Association organises Effies in the UK.

Last night also saw the recognition for the 2016 Global Effie finalists and winners. Top Global winners were TBWA\Media Arts Lab and OMD for Apple's "iPhone World Gallery" (Gold), TBWA\Chiat\Day and Starcom for Airbnb's "Never a Stranger" campaign (Silver) and Grey NY and Procter & Gamble for Febreze/Ambi Pur's "The World Goes Noseblind" campaign (Bronze).

John O'Keefe, Worldwide Chief Creative Officer at London-based WPP accepted a special recognition on behalf of the company for being ranked the #1 Most Effective Holding Company globally for the past five years in the Effie Effectiveness Index.

In presenting the accolade, Effie Worldwide President and CEO Neal Davies said "The UK is a leading voice in the quest for effectiveness on a global stage and that's exemplified by London-based WPP topping the Index for the fifth time. To be awarded Most Effective Holding Company is a pinnacle in itself: to do it five years running sends a clear message to the worldwide business community about creating ideas that work."

All of the 2016 UK and Global Effie finalists and winners will receive points towards their ranking in the Effie Index. Visit effieuk.org and globaleffie.org for more information.



BEVERAGES - NON-ALCOHOL
-SILVER-
Kenco
Rebooting Kenco by giving young Hondurans a way out of gang life
JWT*; PHD*


BUSINESS-TO-BUSINESS
-BRONZE-
Volkswagen Commercial Vehicles
Working With You: The power of partnering with UK businesses
adam&eveDDB*


ELECTRONICS
-BRONZE-
Currys PC World
How an underdog won the 2014 football World Cup by changing the playing field
Abbott Mead Vickers BBDO*; Blue 449


GOVERNMENT, INSTITUTIONAL, RECRUITMENT
-SILVER-
The Electoral Commission
Loss Aversion Trumps Voter Apathy
MullenLowe London*; MEC UK*; 23 Red; Carat


INTERNET/TELECOM
-GOLD-
Three
Sorry for the #holidayspam
Wieden+Kennedy*; Mindshare*


MEDIA INNOVATION - EXISTING CHANNEL
-SILVER-
MicroLoan Foundation
Giving emotional value to a media space
MullenLowe London*


PACKAGED FOOD
-SILVER-
McVitie's
A Sweet Solution To The Masterbrand Challenge
Grey London*; MEC; Grey Shopper; Grey Possible; 3 Monkeys Communications


PACKAGED FOOD
-FINALIST-
Lurpak
Go Freestyle
Wieden+Kennedy*; MJZ*; Carat; Holler; Wildcard; BD


RETAIL
-GOLD-
John Lewis
Monty the Penguin
adam&eveDDB*


RETAIL
-FINALIST-
Lidl
How surprising advertising yielded surprising results
TBWA London*;
Starcom Mediavest Group (SMV)


SMALL BUDGETS
-GOLD-
NSPCC
We fought the law and we won: How the NSPCC changed the law with just £30,000
Leo Burnett*; OMD*


SOCIAL GOOD-NONPROFIT
-GOLD-
MicroLoan Foundation
Rethinking the value exchange
MullenLowe London*


TRAVEL & TOURISM
-SILVER-
Sixt Rent a Car
Sixt: How 'Drive Smug' drives sales
Grey London*; Manning Gottlieb OMD*
















Complete list of 2016 Effie Awards UK Gold, Silver and Bronze winners & finalists
*Indicates lead agency (visit www.effieuk.org for more details) Agency Network of the Year: MullenLowe London
[PR]
by iaajapan | 2016-05-20 10:46 | グローバルの動き | Comments(0)

石川周三IAA名誉会員著書のご紹介

アドアジア2015の冒頭に講演された石川周三IAA名誉会員の講演内容につきまして、一部紹介されている著書がありますのでご紹介させていただきます。興味をお持ちの方はどうぞご一読ください。



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「師匠は広告の鬼―もうひとつの吉田学校」
単行本 – 2007/10/15
石川 周三 (著)


単行本: 268ページ
出版社: 宣伝会議 (2007/10/15)
言語: 日本語
ISBN-10: 4883351831
ISBN-13: 978-4883351831
発売日: 2007/10/15
商品パッケージの寸法: 18.6 x 13 x 2.4 cm



内容紹介

著者が電通に入社し、吉田秀雄社長から直接言われたこと、聞いたことほか、著者の配属先での出来事・感じたことなど、本社勤務から海外出張、ニューヨーク勤務、そして……吉田秀雄社長の悲報、という流れを軸に、そのストーリー展開に即し、関係する事柄・テーマを挿入、「日米比較論」から幕末・太平洋戦争時などのことも触れ、教科書には載っていない「臭いのする歴史観」が綴られている。
内容(「BOOK」データベースより)

元電通専務が語る、吉田秀雄との出会い実務で培われた独自の視点による教科書には出てこない「日米のビジネス比較論」と「臭いのする歴史観」がここにある。











以上Amazonnより転載させていただきました
http://www.amazon.co.jp/%E5%B8%AB%E5%8C%A0%E3%81%AF%E5%BA%83%E5%91%8A%E3%81%AE%E9%AC%BC%E2%80%95%E3%82%82%E3%81%86%E3%81%B2%E3%81%A8%E3%81%A4%E3%81%AE%E5%90%89%E7%94%B0%E5%AD%A6%E6%A0%A1-%E7%9F%B3%E5%B7%9D-%E5%91%A8%E4%B8%89/dp/4883351831/ref=sr_1_1?s=books&ie=UTF8&qid=1463110303&sr=1-1&keywords=%E7%9F%B3%E5%B7%9D%E5%91%A8%E4%B8%89
[PR]
by iaajapan | 2016-05-17 10:58 | 講演記録 | Comments(0)

IAAグローバル カンヌ カバーナ2016のご案内。

The IAA Studio - Live from Cannes
Our base of operations!


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The IAA Cannes Cabana, just steps away from the Palais de Festival will be home for IAA members and our Cannes sponsors, and will be the location for a range of insightful sessions and networking that will focus on a range of pressing industry issues, and all wrapped up with the IAA's signature - What's Coming Next? And when the hard talk is over - the IAA Cabana will be a backdrop for networking and socializing!

The IAA Studio format will be home to our content sessions, as well as our roving film crew from The Vision Network! Watch out for more information!

As a partner of Cannes Lions Extra - the official channel for approved companies with content in and around the Festival - The IAA Studio could become your base during the festival. This is an effective, economic and content-rich way to maximize your time and investment in Cannes. Check out the 2015 IAA Cannes highlights reel.

The IAA is proud to present our current 2016 sponsors including: The Financial Times, InSkin, Hindustan Times, A&E Networks and Talentarc. And the IAA Cabana is made possible by the strong support of the IAA's dynamic chapters from India, the Netherlands and the UK! A limited number of sponsorship opportunities are still available.





For information about the IAA's 2016 plans and activities in Cannes please contact Michael Lee, IAA Managing Director.





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[PR]
by iaajapan | 2016-05-16 14:55 | グローバルの動き | Comments(0)

What's Coming Next? パリで開催。 

What's Coming Next? パリで開催が決定!!


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What's Coming Next?
The Econometrics of Digital Advertising.

Wednesday, June 15th, 2016
8:30am - 1:00pm
Les Salons de la Maison des Arts et Métiers
Paris, FRANCE
The Econometrics of Digital Advertising, an IAA Leadership Forum, is coming to Paris on June 15th 2016 as part of the International Advertising Association's (IAA) What's Coming Next? leadership forum series.

The event will provide a 360 degree update of the massive impact and contribution that the digital world has contributed to modern economies, plus what it means to do business in the digital age whether established, a start-up or a category buster! Delegates will get insights from key executives as they cover the key industry topics at the forefront of the European digital advertising industry.

The Econometrics of Digital Advertising will also tackle industry trends and what to look out for, plus explore the political and legislative landscape of digital communications.

This conference will be the first event co-organized by IAA World Service Center (IAA's HQ in New York) and the IAA France Young Professionals Chapter. IAA YP Chapters are present in over 10 countries (Austria, Australia, Dubai, India, Italy, Romania, Serbia, Switzerland, United Kingdom, the United States and now France) and confirm the relevance of the IAA and the importance of international networking for marketing professionals.

This will also be a great opportunity to discover what the IAA France Young Professionals will be doing over the year, sign up as a member and stay up to date with "What's Coming Next?" in Paris for international advertising young professionals.


当日のプログラム、お申込みにつきましては下記を参照ください。
https://www.eventbrite.com/e/iaa-whats-coming-next-the-econometrics-of-digital-advertising-tickets-24747225618

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PROGRAM
JUNE 15TH 2016 | Arts & Metiers, Avenue d’Iena, Paris

8:00 to 9:00 am - Registration and welcome refreshments

9:00 to 9:05 am - Introduction by the International Advertising Association
     •Michael Lee – Managing Director IAA

9:05 to 9:15 am - Introduction of the IAA Leadership Forum and Moderators
     •Carla Michelotti, Vice President Corporate Members IAA
     •Ravi Mattu, Technology, Media and Telecoms Editor, The Financial Times

9:15 to 9:35 am - The Single Digital Market Landscape. Realities and Ambitions.
     There is a huge diversity of businesses and entrepreneurs with creativity, ambition and talent – all deploying digital tools that create employment and boost economies. Opportunities are enormous. For Europe to reach its full potential, a single “digital” market that reflects the one enjoyed in the “physical” world is necessary. At what stage is the European Commission’s agenda for the digital single market.
     •Keynote speaker Ravi Mattu, Technology, Media and Telecoms Editor, The Financial Times

9:35 to 10:15 am - The Value of Digital Advertising to the European Digital Economy.
     The last ten years have seen an unprecedented growth of the online advertising sector in Europe: it is now the 2nd largest advertising medium across Europe in terms of revenue. With the European Commission’s aim of developing a Digital Single Market (DSM) we will look closely at how the online advertising industry acts as an incubator and a key driver of the European digital economic aim – through creation of highly skilled talent pool, new technologies and broader digital sector innovation.
     •In conversation Towney Feehan, CEO IAB Europe with Daniel Knapp, Senior Director Advertising, IHS Technologies

10:15 to 10:35 am - The real impact of digital on European Society.
     •Keynote speaker Paul MacDonnell, Head of European Policy, Center for Data Innovation

10:35 to 11.10 am - From Start-Up’s to Category Busters. What real innovation and opportunities can look like.
     How start-up’s and new businesses operating in the digital age, can confront and confound established industries and categories.
     •Moderator Marie Fenard, Head of SMB Sales, Google (plus panelists to be confirmed)
    •Panelists: Philippe de Chanville, Co-founder, ManoMano; Frédérique Lorentz, Marketing Director, Koolicar; Damien Odin, Director & Head of Business Development, Digischool

11:00 to 11:25 am - Brands as entertainment. The next chapter on brands and content is now being written!
     •Keynote speaker Jonathan Perelman, Head of Digital Ventures, ICM Partners

11:25 to 12:15 pm - The way forward. The tangible benefits of the digital era.
     This panel will examine how much progress has been made. The key trends and issues in Europe and other parts of the world.
     •Moderated by Carla Michelotti, Vice President Corporate Members IAA,
     •PanelistsL Angela Mills Wade, Executive Director, European Publishers Council, Michel Bejot, Avocat au Barreau de Paris, Bernard-Hertz-Bejot, Mike Zaneis, President and CEO, Trustworthy Accountability Group

12:15 to 12:45 pm - European Industry Trends vs The Rest of the World.
     The worlds’ leading agency holding companies and media agencies have declared 100% automated buying environment in a few years. And that media investments are continuing to make dramatic shifts to digital/mobile. What do you need to know? And what’s the timetable?
     •Keynote speaker Guy Abrahams, Worldwide Strategic Marketing Director, Zenith Optimedia

12:45 pm - Close and Wrap Up of What’s Coming Next?
     •Moderator Ravi Mattu, Technology, Media and Telecoms Editor, The Financial Times

Stay connected with the IAA!
Check out the IAA French Chapter and IAA Global's Facebook pages for regular updates on the event. And, keep your eye out for the official launch of the IAA French Chapters website, due in early June!

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IAA
[PR]
by iaajapan | 2016-05-12 10:06 | グローバルの動き | Comments(0)

石川周三IAA名誉会員アドアジア台北で講演

昨年11月22日(日)台北でIAAアジア・パシフィック会長会議があり、その直後のアドアジア(アジア広告連盟主催」)の冒頭、石川周三IAA名誉会員が「OUR WAYS」といタイトルで講演されました。この講演ではアジア広告連盟(AFFA)の成り立ち、故吉田秀雄電通社長を初めとする功労者に関してプレゼンテーションがなされました。今回は石川名誉会員のご承認をいただき、全文を英文で掲出致します。


“OUR WAYS”

Shuzo ISHIKAWA

AdAsia, Taipei, November 23, 2015

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Good morning, ladies and gentlemen. It is my great honor to be invited to talk about the history of AdAsia, and also to talk about my mentor, the late Mr. Hideo Yoshida who organized the first Asian Advertising Conference, the predecessor of today’s AdAsia, 57 years ago.

When I talk about these subjects, I must begin with Japan at 12 o’clock, noon, August 15th, 1945. For the very first time in the legendary Japanese history of 2605 years, the Emperor addressed to his people, through public radio broadcasting, his decision to have his government accept the so-called Potsdam Declaration which demanded Japan’s unconditional surrender to the Allies.

Although some people misunderstood the Emperor’s classical Japanese as an order to “keep fighting”, most of the Japanese knew Japan was “not” winning the war, because many of them were starving in the debris of their burned down houses. They were depressed because of the defeat, but, at the same time, they were relieved from the tension and the pain of many years. However, it did not occur to them that millions of Asian people were living the same, or harder lives because of Imperial Japan’s aggression of many years.

At that historic moment, the same thing was happening in the office of Dentsu, in downtown, Tokyo, which survived the war destruction. Everyone felt lost. They did not know what would happen next, or, what they should do. Then, Hideo Yoshida reportedly said, “Cheer up, you guys. Our time has come.” He believed that advertising is a peace industry and it can prosper only in peacetime.  



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(SLIDE “1”Mr. Yoshida)

Two years later, Yoshida was elected Dentsu president at age 43. Before the war, he, together with his young colleagues, studied modern advertising business through American publications, but now he wanted to learn “directly” from the American practitioners, not only advertising but also marketing, which was an entirely new concept in Japan.

On the domestic side, he was “the” prime mover of the introduction of commercial broadcasting to Japan. He established, or helped to establish, some advertising-related associations, and also academic programs designed for students.
There was no such phrase like “Corporate Social Responsibility” in those days, but I believe this is exactly what Yoshida already had in mind, and “practiced”..

On the international side, in order to communicate with American advertising people, he wanted to establish a Chapter of the IAA (International Advertising Association), but the IAA did not issue its charter to any country other than the U.S.A., at that time. Therefore, Yoshida established JIAA, (Japan International Advertising Association) in 1957.

The IAA issued its charter to Japan in 1961. Yoshida was honored with the IAA Award for his “distinguished services in the field of international advertising and marketing” He went to New York to personally receive it.

In the meantime, Yoshida , not waiting for the IAA charter, organized the first Asian Advertising Conference in 1958, in Tokyo, with the JIAA as its secretariat.  Naturally, the organizing committee was based in Dentsu, and some young staffers were temporarily assigned to assist it. I was one of them, although I had nothing to do with the international side of Dentsu business at that time.


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(SLIDE “2”1st Conference)


This was my initiation to the international advertising world. I learned a lot. There were 8 overseas delegates, representing 5 countries, namely, Egypt (United Arab Republic), Hong Kong, India, Taiwan and Thailand, in the alphabetical order.

Two years later, in 1960, it was held again in Tokyo, in a larger scale with 38 overseas delegates. I was again assigned to assist it. The name of the gathering was now changed to the Asian Advertising “Congress”. Indeed, “congress” sounds bigger than “conference”.
Right after the second Asian Advertising Congress, I was transferred to Dentsu, New York, and Los Angeles later, and my association with the Asian Advertising Congress was put on hold until 1982 when I participated in the one held in New Delhi.

In the meantime, while I was in New York, the 3rd Congress was held in Manila in October, 1962. Mr. Yoshida was seriously ill and not able to personally attend it. Instead, he sent a message in which he said words to the effect that he could not help but feel excited when he envisioned that “some day in the future, Asia and Africa would become power houses in the world economy”.

“This” he said when Japan herself was still nearly a developing country, although she was fairly well recovered from her war damages, mostly at great cost to the victims of the 3-year war which devastated her neighboring country, just across a narrow strait.

Mr. Yoshida passed away three months after he sent his message to the Manila congress, at the young age of 59. It was a weekend, and my boss in New York called me at my apartment to convey to me the sad news.

Because of my absence for a while, I did not know that the late Mr. Antonio de Joya
volunteered to set up AFAA, the Asian Federation of Advertising Associations, and its permanent secretariat in Manila, in 1978.


(SLIDE “3”Mr. A, de Joya)

During the Seoul congress of 1984, I happened to know from a Hong Kong journalist that Japan was not a member of AFAA, and also that AFAA thought Dentsu was a Corporate Member, but Dentsu thought it otherwise. Upon my return to Tokyo, I had all the related documents in the Dentsu storage dug up, and found that there was a misunderstanding between AFAA and Dentsu, but, Dentsu’s negligence was more to blame.

I explained my findings to the late Mr. Gohei Kogure, then Dentsu president, and recommended that the Japan Advertising Federation officially join AFAA as a “Country Member”. At the same time, Dentsu became a Corporate Member.

I previously had a “very difficult” problem over a denomination issue at another international “non-governmental” organization, with regard to Taiwan’s wish to come back to that organization. Its final solution took me a few years and a frequent commutation between Tokyo and Taipei. Therefore, when Taiwan wanted to come back to AFAA, I wanted this Federation to be free from the same sovereignty problem, and recommended that “Country Member” be re-worded to “Regular Member”. My success in solving those denomination issues is attributed to the patience and the wisdom of the leaders of the Taiwan advertising community.

The AFAA secretariat was re-located to Kuala Lumpur in 1990, under the auspices of the late Dato’ Jaffar Mhmd Ali.


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(SLIDE “4”Dato’Jaffar)

Now, back to Hideo Yoshida, his interest, or his life work, was not only to make Dentsu a successful agency but also to raise the public recognition of an advertising agency as a legitimate and respectable business. Before his age, in other words, before World War II, advertising agencies in Japan were considered by the general public, more or less, as mere media space brokers. Thanks to Mr. Yoshida’s energetic efforts, which obviously shortened his life, advertising agencies acquired a kind of regular citizenship in the Japanese business community by the time he hired me for Dentsu in 1955.

I have a funny memory. During the last oral test for my graduation from university, a professor suddenly asked me who wrote “She Stoops to Conquer”. I was a lazy student and not able to immediately recall the author’s name. The professor, then, apprehensively asked me if I was job hunting. I said, “Dentsu has decided to hire me, sir.” He now happily said, “That’s good.” and, I passed the examination, only by mentioning the name of Dentsu, instead of the name of Oliver Goldsmith. I was certainly not born for the ivory tower.

I owe my life to Hideo Yoshida. Thanks to him, I became an advertising man, and enjoyed my job for 47 years.

At one of the AdAsia congresses, held in the north-eastern part of Asia, several elder members were honored with a citation. As we were ushered onto the stage, I heard the melody of “My Way”. It had no lyrics, but I knew it starts with “And now, the end is near, and so I face the final curtain.” I wondered if the organizing committee was sending us up to heaven through an invisible, final curtain.

Paul Anka wrote, and Frank Sinatra, and many other artists sang this song. “Regrets, I’ve had a few, but then again, too few to mention”. Of course, when you are in business, you cannot help having a difficult time. I had it “very often” But, after all, I enjoyed my profession. I loved the chemistry of the advertising community.

However, I seem to have a new problem with myself. It is what is called “digitization”. It seems that life is becoming digitized in many ways. I am “100%” illiterate when it comes to “digitization” but, my poor understanding is that every direction is decided by either “this way” or “that way”, no in-between, again, if my understanding of the word“ digitization” is correct.

To me, a life is not “yes or no.” It is not “black or white,” There must be a gradation in between. If I say this, you may call it a Japanese ambiguity, but I want to call it a universal wisdom.

On the other hand, I understand that the development of digital communications has made it easier to reach the individual person, rather than people as a block of mass, and I think this is meaningful. I understand that such marketing jargons like “target” or “strategy” originate from the military. What counts in the military is numbers, but not the quality of life of each individual human-being.

I imagine that many of you, ladies and gentlemen, are too young to know the American television serial, “The Naked City”. It is a series of police dramas, and each of them focuses on one ordinary citizen of New York. What fascinated me was its ending line saying, “There are 8 million stories in the Naked City. This has been one of them.”

There are 7 billion people in this world. Each and every one of them has his, or her,
own irreplaceable life to live, with Happiness, Sadness, Joy, Pain, everything. If the politicians of the world thought about it, they might not be able go to go to war so easily. Therefore, digitization of communications may contribute to world peace.

Ladies and gentlemen, if I gave you an impression that I came here to preach peace, I apologize. That was not my intention. But, I certainly share Hideo Yoshida’s thought that advertising is a peace industry.
Back to my subject of today, if some people think that participation in such a gathering like this AdAsia is not worth their time and money, and, if I am allowed to honestly say, they are wrong. Here, we can learn from each other, learn how similar we are, and how different we are. This is my way. What is your way? We can make new friends, and refresh our old friendships.

I sincerely hope that the younger generation of this business finds it as “meaningful” and “enjoyable” as I did, and mixes with their friends from other countries as much as possible. In the long run, it will certainly help not only their career development but also their business itself. I know this, because I learned it through experience.

Ladies and gentlemen. Thank you very much. Have a nice day.











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http://www.allmusic.com/album/my-way-mw0000191852
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by iaajapan | 2016-05-11 15:02 | 講演記録 | Comments(0)