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Effie Awards UK 2016、受賞者が決定!

Effie Awards UK 2016、受賞者が決定!

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2016年5月19日、ロンドンにてエフィー・アワードUKの受賞者が発表され授賞式が執り行われました。本年度が第一回の開催となる名誉あるエフィー・アワードUKは4つのGOLD賞、5つのSILVER賞、2つのBRONZE賞が贈られました。

総評と受賞者一覧

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London, 19th May 2016 - Winners of the 2016 Effie UK programme were revealed tonight at the inaugural Effie Awards Ceremony in London. Since 1968, the Effie Awards have honoured marketing ideas that work, and now celebrate marketing effectiveness in more than 40 markets globally. The 2016 competition marks the arrival of Effies in the UK.

All 2016 UK finalists were celebrated at BAFTA in London, with 11 of them taking away hardware. MullenLowe Group was named the Agency Network of the Year, earning awards for all three of their shortlisted campaigns: a Silver for The Electoral Commission (with MEC UK) and both a Silver and a Gold for The MicroLoan Foundation.

Other top honours earning Gold went to Three, Wieden+Kennedy and Mindshare's "Sorry for the #holidayspam"; John Lewis and adam&eveDDB's "Monty the Penguin" and NSPCC, Leo Burnett and OMD's "How the NSPCC changed the law". Additional winning brands included Kenco, Currys PC World, McVitie's, Sixt Rent a Car, and Volkswagen Commercial Vehicles.

"UK entries were rigorously evaluated by industry leaders over two rounds of judging. The finalists and winners truly deserve their accolades, because to be recognised as a finalist or a winner in the UK, a market-leader in effectiveness, is a huge achievement. All these teams should be extremely proud of their accomplishments" commented Alistair Macrow, Chief Marketing and Communications Officer of McDonald's UK, and the Jury Chair for the 2016 Effie Awards UK competition.
"We are thrilled with how the UK ad industry has embraced the Effies. Our inaugural programme has been well received and, with the support of our very active IAA UK Chapter, we look forward to cementing the Effie Awards as champions of effectiveness in the UK." stated Felix Tataru, IAA Chairman and World President-Elect, under whose leadership the International Advertising Association organises Effies in the UK.

Last night also saw the recognition for the 2016 Global Effie finalists and winners. Top Global winners were TBWA\Media Arts Lab and OMD for Apple's "iPhone World Gallery" (Gold), TBWA\Chiat\Day and Starcom for Airbnb's "Never a Stranger" campaign (Silver) and Grey NY and Procter & Gamble for Febreze/Ambi Pur's "The World Goes Noseblind" campaign (Bronze).

John O'Keefe, Worldwide Chief Creative Officer at London-based WPP accepted a special recognition on behalf of the company for being ranked the #1 Most Effective Holding Company globally for the past five years in the Effie Effectiveness Index.

In presenting the accolade, Effie Worldwide President and CEO Neal Davies said "The UK is a leading voice in the quest for effectiveness on a global stage and that's exemplified by London-based WPP topping the Index for the fifth time. To be awarded Most Effective Holding Company is a pinnacle in itself: to do it five years running sends a clear message to the worldwide business community about creating ideas that work."

All of the 2016 UK and Global Effie finalists and winners will receive points towards their ranking in the Effie Index. Visit effieuk.org and globaleffie.org for more information.



BEVERAGES - NON-ALCOHOL
-SILVER-
Kenco
Rebooting Kenco by giving young Hondurans a way out of gang life
JWT*; PHD*


BUSINESS-TO-BUSINESS
-BRONZE-
Volkswagen Commercial Vehicles
Working With You: The power of partnering with UK businesses
adam&eveDDB*


ELECTRONICS
-BRONZE-
Currys PC World
How an underdog won the 2014 football World Cup by changing the playing field
Abbott Mead Vickers BBDO*; Blue 449


GOVERNMENT, INSTITUTIONAL, RECRUITMENT
-SILVER-
The Electoral Commission
Loss Aversion Trumps Voter Apathy
MullenLowe London*; MEC UK*; 23 Red; Carat


INTERNET/TELECOM
-GOLD-
Three
Sorry for the #holidayspam
Wieden+Kennedy*; Mindshare*


MEDIA INNOVATION - EXISTING CHANNEL
-SILVER-
MicroLoan Foundation
Giving emotional value to a media space
MullenLowe London*


PACKAGED FOOD
-SILVER-
McVitie's
A Sweet Solution To The Masterbrand Challenge
Grey London*; MEC; Grey Shopper; Grey Possible; 3 Monkeys Communications


PACKAGED FOOD
-FINALIST-
Lurpak
Go Freestyle
Wieden+Kennedy*; MJZ*; Carat; Holler; Wildcard; BD


RETAIL
-GOLD-
John Lewis
Monty the Penguin
adam&eveDDB*


RETAIL
-FINALIST-
Lidl
How surprising advertising yielded surprising results
TBWA London*;
Starcom Mediavest Group (SMV)


SMALL BUDGETS
-GOLD-
NSPCC
We fought the law and we won: How the NSPCC changed the law with just £30,000
Leo Burnett*; OMD*


SOCIAL GOOD-NONPROFIT
-GOLD-
MicroLoan Foundation
Rethinking the value exchange
MullenLowe London*


TRAVEL & TOURISM
-SILVER-
Sixt Rent a Car
Sixt: How 'Drive Smug' drives sales
Grey London*; Manning Gottlieb OMD*
















Complete list of 2016 Effie Awards UK Gold, Silver and Bronze winners & finalists
*Indicates lead agency (visit www.effieuk.org for more details) Agency Network of the Year: MullenLowe London
[PR]
by iaajapan | 2016-05-20 10:46 | グローバルの動き
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