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What's Coming Next? パリで開催。 

What's Coming Next? パリで開催が決定!!


What's Coming Next?
The Econometrics of Digital Advertising.

Wednesday, June 15th, 2016
8:30am - 1:00pm
Les Salons de la Maison des Arts et Métiers
The Econometrics of Digital Advertising, an IAA Leadership Forum, is coming to Paris on June 15th 2016 as part of the International Advertising Association's (IAA) What's Coming Next? leadership forum series.

The event will provide a 360 degree update of the massive impact and contribution that the digital world has contributed to modern economies, plus what it means to do business in the digital age whether established, a start-up or a category buster! Delegates will get insights from key executives as they cover the key industry topics at the forefront of the European digital advertising industry.

The Econometrics of Digital Advertising will also tackle industry trends and what to look out for, plus explore the political and legislative landscape of digital communications.

This conference will be the first event co-organized by IAA World Service Center (IAA's HQ in New York) and the IAA France Young Professionals Chapter. IAA YP Chapters are present in over 10 countries (Austria, Australia, Dubai, India, Italy, Romania, Serbia, Switzerland, United Kingdom, the United States and now France) and confirm the relevance of the IAA and the importance of international networking for marketing professionals.

This will also be a great opportunity to discover what the IAA France Young Professionals will be doing over the year, sign up as a member and stay up to date with "What's Coming Next?" in Paris for international advertising young professionals.



JUNE 15TH 2016 | Arts & Metiers, Avenue d’Iena, Paris

8:00 to 9:00 am - Registration and welcome refreshments

9:00 to 9:05 am - Introduction by the International Advertising Association
     •Michael Lee – Managing Director IAA

9:05 to 9:15 am - Introduction of the IAA Leadership Forum and Moderators
     •Carla Michelotti, Vice President Corporate Members IAA
     •Ravi Mattu, Technology, Media and Telecoms Editor, The Financial Times

9:15 to 9:35 am - The Single Digital Market Landscape. Realities and Ambitions.
     There is a huge diversity of businesses and entrepreneurs with creativity, ambition and talent – all deploying digital tools that create employment and boost economies. Opportunities are enormous. For Europe to reach its full potential, a single “digital” market that reflects the one enjoyed in the “physical” world is necessary. At what stage is the European Commission’s agenda for the digital single market.
     •Keynote speaker Ravi Mattu, Technology, Media and Telecoms Editor, The Financial Times

9:35 to 10:15 am - The Value of Digital Advertising to the European Digital Economy.
     The last ten years have seen an unprecedented growth of the online advertising sector in Europe: it is now the 2nd largest advertising medium across Europe in terms of revenue. With the European Commission’s aim of developing a Digital Single Market (DSM) we will look closely at how the online advertising industry acts as an incubator and a key driver of the European digital economic aim – through creation of highly skilled talent pool, new technologies and broader digital sector innovation.
     •In conversation Towney Feehan, CEO IAB Europe with Daniel Knapp, Senior Director Advertising, IHS Technologies

10:15 to 10:35 am - The real impact of digital on European Society.
     •Keynote speaker Paul MacDonnell, Head of European Policy, Center for Data Innovation

10:35 to 11.10 am - From Start-Up’s to Category Busters. What real innovation and opportunities can look like.
     How start-up’s and new businesses operating in the digital age, can confront and confound established industries and categories.
     •Moderator Marie Fenard, Head of SMB Sales, Google (plus panelists to be confirmed)
    •Panelists: Philippe de Chanville, Co-founder, ManoMano; Frédérique Lorentz, Marketing Director, Koolicar; Damien Odin, Director & Head of Business Development, Digischool

11:00 to 11:25 am - Brands as entertainment. The next chapter on brands and content is now being written!
     •Keynote speaker Jonathan Perelman, Head of Digital Ventures, ICM Partners

11:25 to 12:15 pm - The way forward. The tangible benefits of the digital era.
     This panel will examine how much progress has been made. The key trends and issues in Europe and other parts of the world.
     •Moderated by Carla Michelotti, Vice President Corporate Members IAA,
     •PanelistsL Angela Mills Wade, Executive Director, European Publishers Council, Michel Bejot, Avocat au Barreau de Paris, Bernard-Hertz-Bejot, Mike Zaneis, President and CEO, Trustworthy Accountability Group

12:15 to 12:45 pm - European Industry Trends vs The Rest of the World.
     The worlds’ leading agency holding companies and media agencies have declared 100% automated buying environment in a few years. And that media investments are continuing to make dramatic shifts to digital/mobile. What do you need to know? And what’s the timetable?
     •Keynote speaker Guy Abrahams, Worldwide Strategic Marketing Director, Zenith Optimedia

12:45 pm - Close and Wrap Up of What’s Coming Next?
     •Moderator Ravi Mattu, Technology, Media and Telecoms Editor, The Financial Times

Stay connected with the IAA!
Check out the IAA French Chapter and IAA Global's Facebook pages for regular updates on the event. And, keep your eye out for the official launch of the IAA French Chapters website, due in early June!


by iaajapan | 2016-05-12 10:06 | グローバルの動き
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